Our Story

Built from the Grind. Fueled by 4th Place.

In 2018, I walked into the gym just trying to get in better shape before 30. I showed up—but the results didn’t.

So I took a leap. I entered the Gold’s Gym 12-Week Challenge.

Starting weight: 262 pounds.

I barely recognized the guy in the mirror.

I locked in. Hired a trainer. Tracked everything. Cleaned up my diet. No gimmicks—just real work.

By the end, I’d dropped 45 pounds. I felt like a new man.

Then came the results:

“Tied for 4th place… Jordan Patterson.”

That one stung.

But I didn’t quit. I came back the next year more focused than ever.

This time? 1st place. Top overall.

That moment lit a fire in me—and 4th Place Fitness was born.

This brand is for the ones who get counted out but keep showing up.

The underdogs. The late bloomers. The everyday warriors.

Because it’s not about perfect—it’s about progress.

Not you vs. them.

You vs. you.

Every rep. Every set. Every day.