Our Story

Built from the Grind. Fueled by 4th Place.

Back in 2018, I joined the gym to get in shape before 30. I was showing up, but the results weren’t. So I took a leap and entered the Gold’s Gym 12-Week Challenge.

Starting weight: 262 pounds.

I barely recognized myself.

I locked in — got a trainer, tracked everything, cleaned up my diet. No gimmicks. Just real work.

By the end, I had lost 45 pounds and felt like a new man.

Then came the results:

“Tied for 4th place… Jordan Patterson.”

That one stung.

But instead of quitting, I doubled down. I came back the next year more focused than ever.

This time? 1st place. Top overall.

That moment lit a fire in me — and 4th Place Fitness was born.

This brand is for the ones who get counted out, but keep showing up.

The underdogs. The late bloomers. The everyday warriors.

Because it’s never about perfect — it’s about progress.

Not you vs. them.

You vs. you.

Every rep. Every set. Every day.